Ravi Chandra Thanikonda
Eden Prairie,MN
Summary
Results-driven Ecommerce and Digital Marketing professional with 10 years of experience spanning digital account management, analytics, and client relationship management, including 5+ years in ecommerce-focused roles. Skilled in managing digital client accounts, optimizing product listings, and driving revenue growth using tools like Google Ads, Google Analytics (GA4), Google Search Console, SEMrush, Shopify, WooCommerce, Tableau, and Excel. Experienced in web design and website management (HTML, CSS, WordPress), with strong expertise in SEO, SEM, social media marketing, and data-driven performance analysis. Adept at building client partnerships, delivering actionable insights, and aligning digital strategies with business objectives to maximize engagement and profitability.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Ecommerce Data Analyst
Upmynd
11.2023 - 08.2025
- Managed and supported digital client accounts, ensuring seamless onboarding, accurate product listings, and strong account health across ecommerce platforms.
- Delivered monthly and quarterly performance reports using Google Analytics, Excel, and Tableau, covering product visibility, revenue trends, and competitive insights.
- Implemented SEO-optimized product content and imagery to boost online engagement and sales.
- Partnered with clients to identify product placement opportunities, expanding their digital catalog presence.
- Conducted quarterly business reviews with stakeholders, aligning digital strategies with revenue growth.
- Managed Digital Marketing strategy to optimize ROI.
- Leveraged tools such as Google Analytics, SEM Rush, Microsoft Excel (PivotTables, VLOOKUP) and Tableau to track KPIs and deliver actionable insights.
SME – Digital Marketing (Google Ads)
Cognizant
11.2022 - 08.2023
- Managed Google Ads accounts for global brands including KIA, Xbox, Walmart, eBay, American Eagle, 1800 flowers, Sephora, etc.
- Used Google Analytics, Tableau, and Excel to prepare detailed performance reports and optimization recommendations.
- Partnered with clients to improve ROI, product visibility, and audience targeting through data-driven strategies.
- Oversaw daily performance tracking and internal reporting with Sales Connect, internal CRM tools and Google Sheets.
- Delivered insights that enhanced digital presence and customer engagement across multiple industries.
Sr. Account Strategist (Google Ads)
Regalix Inc.
07.2021 - 11.2022
- Managed and optimized 200+ Google Ads accounts overall, 50+ accounts per quarter contributing to over $1M in quarterly revenue.
- Prepared weekly & monthly reports with Google Analytics, Tableau, and Excel summarizing performance, product placement, and competitor insights.
- Recommended SEO-optimized ad copy, product content, and keyword strategies to increase product visibility and sales.
- Conducted quarterly reviews with clients, aligning ad strategies with revenue goals and account development planning.
- Partnered with internal teams to track digital trends, customer insights, and keyword performance using Sales Connect, GA4 and web analytics tools.
- Strengthened client relationships through proactive communication and performance insights.
Sr. Representative
Synchrony
05.2019 - 05.2021
- Monitored and analyzed account performance, preparing weekly and monthly performance reports.
- Created compliance tracking dashboards in Excel, streamlining business reviews.
- Delivered feedback sessions to maintain regulatory compliance and improve team performance.
- Collaborated with cross-functional teams to track customer data trends, identify process gaps, and provide insights that improved operational efficiency and client satisfaction.
Data Integration Analyst – Healthcare
Sutherland
12.2015 - 05.2019
- Developed automated Excel VBA tools to clean, sort, and allocate data, improving speed and accuracy.
- Designed and maintained SQL databases, optimizing provider data integration and retrieval.
- Utilized REST APIs to integrate provider data with client applications, enabling real-time updates.
- Automated reporting workflows, producing weekly performance dashboards for leadership.
Education
Master of Science - Data Analytics
Concordia University
Saint Paul, MN12-2024
Bachelor of Science - Eclectronics & Communication Engineering
JNTUH
Hyderabad, India04.2015
Skills
- Ecommerce Account Management
- Digital Marketing (Google Ads, SEO, SEM)
- Client Relationship Management (CRM, Sales Connect, HubSpot)
- Product Content Optimization
- SEO & Content (SEMRush, Google Keyword Planner, On-page Optimization)
- Data Analysis (Python, SQL)
- Reporting & Visualization (Excel, Google Sheets – VBA, PivotTables, VLOOKUP, Google Search Console, Tableau, Power BI)
- Google Analytics & Web Analytics
- Web Design & Website Management (HTML, CSS, WordPress, Shopify, WooCommerce)
- Revenue Growth, ROI Optimization & Performance Tracking
- Stakeholder Engagement & Business Reviews
Certification
- Google Ads Certification (Search, Display, Video) – Google
- Google Analytics Certification (GA4) – Google
- Advanced Google Analytics - Google
- Google Search Console Certification – Google
- SEO & SEM Certification – SEMrush & Hootsuite Academy
- Ecommerce Platform Certification (Shopify) – Shopify Academy
- WooCommerce Essentials Certification – WooCommerce
- Hootsuite Platform Certification - Hootsuite Academy
- Social Media Marketing Certification - Hootsuite Academy
- Tableau Desktop Specialist Certification – Tableau
- Power BI Data Analyst Certification – Microsoft
- Advanced Excel / VBA Certification – Microsoft
- SQL for Data Analysis – Coursera
- WordPress Web Design Certification – WordPress Academy
- HTML & CSS Web Development – W3Schools
Timeline
Ecommerce Data Analyst
Upmynd
11.2023 - 08.2025
SME – Digital Marketing (Google Ads)
Cognizant
11.2022 - 08.2023
Sr. Account Strategist (Google Ads)
Regalix Inc.
07.2021 - 11.2022
Sr. Representative
Synchrony
05.2019 - 05.2021
Data Integration Analyst – Healthcare
Sutherland
12.2015 - 05.2019
Bachelor of Science - Eclectronics & Communication Engineering
JNTUH
Master of Science - Data Analytics
Concordia University
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