Roger Cheng
Plymouth
Summary
Dynamic Category Director with a proven track record at Best Buy, excelling in category management and pricing strategy. Spearheaded initiatives that drove over $10M in Marketplace GMV, while fostering strong vendor relationships. Adept at market analysis and inventory optimization, combining analytical prowess with a passion for team development.
Overview
19
19
years of professional experience
Work History
Category Director
Gierd
10.2025 - Current
- Own end-to-end D2C roadmap for the PC category, including assortment strategy, pricing architecture, promotional planning, and digital execution
- Monitored category sales performance, analyzed trends, and adjusted strategy to optimize revenue growth and margin expansion
- Lead cross-functional alignment for product launches, promotional campaigns, and inventory optimization initiatives
- Acted as the central point of accountability across merchandising, pricing, marketing, and operations, facilitating milestone alignment and on-time delivery.
- Developed scalable operating processes, enhancing execution timelines and mitigating risk to support sustainable growth
Sr. Manager-Marketplace
Best Buy
Richfield
02.2022 - 10.2025
- Directed Best Buy Marketplace program, recruiting and developing partnerships with sellers and manufacturers, overseeing contract terms, operations planning, and customer experience strategies.
- Grew External Marketplaces (Instacart, eBay, and Amazon) revenue by 29% from FY23 to FY24
- Created growth of over $10M in Marketplace GMV calendar year 1
- Managed team for Marketplace vendor onboarding, assortment selection, SKU setup, and online merchandising to enhance product visibility.
- Focused on small appliances, health & fitness, and toys & collectibles, driving assortment expansion, seller onboarding, and performance optimization to grow category GMV.
- Conducted training and development programs for 8 direct reports, fostering skill growth and team effectiveness.
Manager-Merchant Operations
Best Buy
Richfield
10.2018 - 02.2022
- Led Best Buy cross functional teams in computing returns reduction project, saving over $8.5M on a VP goal of $7M
- Led Back to School campaign for computing category in collaboration with Merchant, Sales Ops, Marketing, Dotcom, and Technology teams
- Implemented Open Box strategy in store test, addressing margin erosion
- Designed holiday sales strategy for computers/tablets category
- Directed internal and external partners in the design and implementation of laptops and tablets computing Retail Demo experience for over 900 Best Buy stores
- Developed and fostered relationships with key vendors MSFT, Google, Samsung, and Apple
Sr. Auditor - Finance
Best Buy
Richfield
06.2015 - 10.2018
- Led audit meetings with CFO and SVP attendees to communicate audit findings and facilitate implementation of remediation strategies
- Successfully planned, managed and executed operational audits of third-party vendors, Magnolia Design Center and Service Depots
- Crafted clear, concise audit reports with actionable recommendations for leadership and operational teams to enhance decision-making
- Supported business teams by clarifying processes, expectations, and timelines to ensure timely closure of audit findings
- Manage and champion audit strategies and culture with internal and external business partners
Sr. Internal Auditor
US Bank
Minneapolis
01.2014 - 05.2015
- Conducted and documented annual SOX quality control testing for 2014, ensuring compliance with regulatory standards
- Identified reportable issues in 3 of 5 assigned audits, drafting concise issue write-ups and audit reports to communicate findings
- Developed audit planning analysis and control design assessments for Wholesale Banking, Commercial Real Estate, and Credit Administration, enhancing risk management strategies
- Led projects that ensured compliance with federal laws and regulations, such as FIRREA, AML, and BSA
Sr. Analyst-Compliance
Verizon Wireless
Plymouth
04.2012 - 12.2013
- Created national access audit review process as Indirect, Retail, and CFS channel lead for new compliance program
- Partnered with retail and customer financial services to manage risks in credit applications, collections, and bankruptcy transactions, ensuring compliance with regulatory standards
- Provide confidential, independent investigations of suspected fraud involving employees/agents/customers
- Supported POS security redesign project by collaborating with IT, area compliance, HQ, and multiple sales channels to streamline application processes
Manager-Reporting & Analysis (interim role)
Verizon Wireless
Plymouth
09.2011 - 04.2012
- Offered full time position as Manager after interim period
- Analyzed ROI and profitability, prepared forecasts for $300M quarterly budget
- Developed monthly reports for business credits and action plans to monitor and reduce charges and credits
- Reviewed and approved non-standard pricing and credit requests for Business channel to ensure alignment with financial strategy
- Create financial analyses for retail build outs and special project requests for Business channel
Sr. Analyst-Compliance
Verizon Wireless
Plymouth
05.2009 - 09.2011
- Maintain and audit systems access for over 30,000 employees in Indirect, Telesales, and Financial Services channels
- Approved and tested enhancements to Verizon POS systems, ensuring functionality and compliance controls.
- Supported ad-hoc projects and specialized audits, including Sarbanes-Oxley compliance, to strengthen regulatory adherence.
- Developed Area monthly systems audits, increasing frequency from 5 to 10, enhancing oversight and control.
Analyst-Compliance
Verizon Wireless
Plymouth
03.2007 - 05.2009
- Compliance oversight and management of retail operations while conducting store audits in 15 Midwest states
- Prepared and communicated audit findings to senior management and store employees, enhancing compliance awareness and operational transparency.
- Supported ad-hoc projects and specialized audits, collaborating with HQ Auditing Services to strengthen compliance measures.
- Implemented quality assurance processes, improving client experience and promoting retail operational efficiency.
Education
M.B.A. -
University of St. Thomas
Minneapolis, MNB.S. - Consumer Science
University of Wisconsin-Madison
Skills
- Category management
- Pricing strategy
- Assortment planning
- Inventory optimization
- Market analysis
- Vendor relationships
Languages
Chinese (Cantonese)
Professional
Timeline
Category Director
Gierd
10.2025 - Current
Sr. Manager-Marketplace
Best Buy
02.2022 - 10.2025
Manager-Merchant Operations
Best Buy
10.2018 - 02.2022
Sr. Auditor - Finance
Best Buy
06.2015 - 10.2018
Sr. Internal Auditor
US Bank
01.2014 - 05.2015
Sr. Analyst-Compliance
Verizon Wireless
04.2012 - 12.2013
Manager-Reporting & Analysis (interim role)
Verizon Wireless
09.2011 - 04.2012
Sr. Analyst-Compliance
Verizon Wireless
05.2009 - 09.2011
Analyst-Compliance
Verizon Wireless
03.2007 - 05.2009
M.B.A. -
University of St. Thomas
B.S. - Consumer Science
University of Wisconsin-Madison