Managed the launch and expansion of UNRL's pioneering sports marketing initiative through strategic athlete partnerships, resulting in a robust roster of 30 athletes within a year.
Orchestrated partnership collaborations with notable athletes such as TJ Hockenson, Adam Thielen, Dallas Turner, and Joe Mauer within one year of launching the Athlete Program.
Pioneered analytics-driven engagement strategies that propelled social media interactions to surpass the 1-million mark, leveraging athlete influence to enhance UNRL's brand presence.
Executed cross-departmental collaboration with Finance and Supply Chain to streamline athlete-related budgetary reporting, optimizing fiscal accountability and resource allocation.
Overhauled the packaging process, enhancing efficiency for athlete kits and streamlining operations for the entire fulfillment and warehouse teams, contributing to improved logistical throughput.
Entrusted with architecting the logistical framework for day-to-day athlete management, encompassing comprehensive elements such as cash compensation, merchandise credit, charity engagements, content creation, photoshoots, and social media commitments.
Principle Business Development Representative
HubSpot
12.2021 - 03.2023
120% Average MRR Attainment
195% Average meetings Attainment
Responsible for $2.3mil ARR generated
540% MRR to plan
#2 BDR globally for meetings delivered Jan, Feb 2022
Qualified and promoted high quality leads to account executives (2,000+; distributed within both Canada and United States)
Collaborated with account executives, sales leadership, and enablement to acquire and maintain working knowledge of complete capabilities in HubSpot platform.
New hire BDR mentor (5 mentees)
One of six selected Inaugural Advisory Committee to spearhead and lead internal discussions fostering better efficiency and performance across org of 150+ BDR's
Education
Bachelor of Arts - Psychology
Bethel University
Saint Paul, MN
05.2021
Skills
Client Relations
Sales
Leadership
Public Speaking
Cross-department collaboration
Problem Solving
Goal Oriented
Disciplined
Written Communication
Timeline
Athlete Program Manager
UNRL
04.2023 - Current
Principle Business Development Representative
HubSpot
12.2021 - 03.2023
Bachelor of Arts - Psychology
Bethel University
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