SAMARA LOHNES
Cass Lake
Summary
Results-driven marketing and event management professional with a strong track record in the gaming and hospitality industry. Skilled in leading diverse teams, developing innovative promotional strategies, and ensuring successful execution of events. Expertise in budget management, profitability evaluation, and digital marketing. Committed to maintaining confidentiality and fostering a culturally sensitive environment, while driving revenue growth and positioning properties as industry leaders.
Overview
20
20
years of professional experience
Work History
Marketing Assistant
Leech Lake Gaming
02.2022 - Current
- Collaborated with marketing team on new ideas and directions to support events and customer communication projects
- Organized and inventoried marketing promotional items
- Order all promotional items
- Order all billboards, radio ads, and t.v
- Ads
- Order all items needed for casino promotions
- Review and Submit all contracts that relate to marketing
- Book regional bands for our casinos
- Make all arrangements for National Entertainment
- All marketing administrative duties that relate to Leech Lake Gaming.
Marketing Analyst
Red Lake Gaming
05.2017 - 08.2017
- Conferred with persons originating, handling, processing and receiving reports to identify problems and to gather suggestions for improvements
- Examined and evaluated the purpose and content of business reports
- Developed new and improved reports
- Reviewed reports in order to determine current trend in gaming.
Marketing Manager
Northern Lights Casino MN
08.2014 - 07.2016
- Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives and market characteristics
- Create and maintain payroll budget, promotional budget, and accounting budget
- Build and maintain positive rapport with assigned staff
- Created and delegated monthly schedules depending on business needs
- Facilitated a Team building system with other managers
- Keep on top of marketing trends and product development of competitors
- Create and implement promotions to drive revenue
- Monitor and analyze promotions and monthly budgets.
Marketing Data Base Associate
Leech Lake Gaming
11.2004 - 06.2007
- Utilize direct mail tracking program to create direct mail list
- Communicating with the department managers about direct mail, proofing direct mail pieces and tracking guest play
- Assign KCMS incentive codes, set up incentive codes, for promotions and direct mail pieces
- Update and create daily comparison reports such as coin in, promotions, concerts, and direct mail Return on Investment
- Create and compile quarterly reports
- Answer customer calls regarding direct mail inquiries, as well as filing daily hourly reports and other analytical reports as needed.
Casino Floor Host
Northern Lights Casino
11.2004 - 06.2007
- Keep active on gaming floor with patrons, promotions, and VIP members
- Answer questions about casino operations without violating gaming confidentiality policy
- Promote players club by signing up new patrons and explaining club benefits
- Authorize complimentary items, or services for guests, make reservations for dinner or hotel
- Handle guest concerns, issues, or complaints as they arose
- Maintain daily reports according to internal controls.
Skills
- Direct Mail Marketing
- Data Analysis and Reporting
- Data Management
- Scheduling
- Clerical Support
- Marketing and Advertising
- Document Management
- Office Administration
- Database Management
- Data Entry
- Administrative Support
- Event Planning
Timeline
Marketing Assistant
Leech Lake Gaming
02.2022 - Current
Marketing Analyst
Red Lake Gaming
05.2017 - 08.2017
Marketing Manager
Northern Lights Casino MN
08.2014 - 07.2016
Marketing Data Base Associate
Leech Lake Gaming
11.2004 - 06.2007
Casino Floor Host
Northern Lights Casino
11.2004 - 06.2007
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