Shane Strudwick
Bloomington
Summary
Highly organized and self-motivated creative professional experienced in strategy, campaign and team development. Skilled in crafting and implementing insight-driven strategies to increase efficiency and performance while aligning with key business objectives. Passionate about driving health care business growth and creating a positive work environment.
Overview
29
29
years of professional experience
Work History
Associate Director, Brand & Creative
UnitedHealth Group
03.2017 - Current
- Lead creative strategy and campaign development across the consumer journey for Government Programs LOBs, including Medicare Advantage, Medicare Supplement, Group Retiree and Individual & Family Plans (ACA).
- Develop strategic communications and marketing plans.
- Assist senior leadership in creating messaging for innovative health care products and services.
- Partner with other leaders to work with regulatory agencies (ASI, CMS, State)
Creative Director
Providence St. Joseph Health
12.2015 - 02.2017
- Developed high-impact creative projects from concept to completion, across all channels for leading health care provider.
- Managed creative teams and workflow with specific focuses in order to meet organization needs and business objectives.
- Led creative go-to-market strategy for state Medicare Advantage plan.
Creative Director
R2C
02.2014 - 12.2015
- Developed strategic communications and creative campaigns for Direct Response focused clients.
- Oversaw full teams of writers, artists, designers and project managers.
Creative Director
CHI & Partners
01.2010 - 02.2014
- Developed highly-effective creative projects across all mediums.
- Mentored creative team development.
- Crafted strategic communication and marketing plans.
Creative Director
Love Advertising
03.2008 - 01.2010
- Created advertising campaigns with specific focuses on small retail businesses and larger energy clients.
- Supervised creative and production staff developing innovative concepts while managing aggressive deadlines.
Creative Director
Jump Company
06.2006 - 03.2008
- Developed strategic communication, advertising campaigns and marketing plans for NASCAR client.
- Contributed to creative process through concepts and writing.
Creative Director
Cheil Communication
02.2004 - 06.2006
- Led creative teams from concept to completion on Samsung client's global business.
- Developed strategic communication and marketing plans.
Senior Writer
LevySheckler
09.2001 - 02.2004
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content for agency clients.
Associate Creative Director
Publicis Groupe
02.1999 - 09.2001
- Evaluated and contributed to creative team ideas and translated into actionable campaigns.
Senior Writer
Saatchila
12.1994 - 02.1999
- Provided exceptional writing, editing and proofreading skills to produce engaging concepts and award-winning copy for Toyota and other agency clients.
Education
Bachelor of Science - Advertising
San Jose State University
San Jose, CA06.1994
Skills
- Strategic leadership
- Campaign development
- Brand strategy
- Growth marketing
- Complex problem solver
- Mentoring and team development
Websites
Timeline
Associate Director, Brand & Creative
UnitedHealth Group
03.2017 - Current
Creative Director
Providence St. Joseph Health
12.2015 - 02.2017
Creative Director
R2C
02.2014 - 12.2015
Creative Director
CHI & Partners
01.2010 - 02.2014
Creative Director
Love Advertising
03.2008 - 01.2010
Creative Director
Jump Company
06.2006 - 03.2008
Creative Director
Cheil Communication
02.2004 - 06.2006
Senior Writer
LevySheckler
09.2001 - 02.2004
Associate Creative Director
Publicis Groupe
02.1999 - 09.2001
Senior Writer
Saatchila
12.1994 - 02.1999
Bachelor of Science - Advertising
San Jose State University
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