Sharie Eaddy
Saint Paul
Summary
Sales management professional with over 20 years of experience in crafting strategic sales plans that drive substantial market share growth. Expertise in building and nurturing client relationships, resulting in enhanced customer satisfaction and increased repeat business. Authorized to work in the US for any employer.
Overview
23
23
years of professional experience
Work History
Senior Sales/Lease Up Specialist
Preserve of Roseville-Saint Paul
Saint Paul
10.2024 - Current
- Developed and executed strategic sales plans to penetrate new markets, resulting in a 100% increase in market share
- Managed the entire sales process from lead generation to closing deals, consistently meeting or exceeding quarterly targets
- Implemented a lead qualification process resulting in 100% increase in conversion rate from leads to opportunities
- Established and maintained relationships with key clients, driving repeat business and enhancing customer satisfaction
- Negotiated contracts with major clients, securing favorable terms that maximized company profits
- Analyzed market trends and competitor activities to identify new business opportunities and stay ahead of industry changes
- Conducted regular market analysis to identify emerging trends and adjust sales strategies accordingly
- Implemented CRM system to track customer interactions and enhance communication within sales team, improving overall efficiency
Senior Sales Director
Atria-Spring-Cypresswood Court
Spring
01.2022 - 03.2024
- Increased and sustained occupancy rates by consistently achieving set occupancy goals.
- Met sales standards set by senior leadership through follow-up calls, professional outreach, and events.
- Developed and executed monthly and quarterly sales and marketing plans to drive community engagement.
- Utilize the company's CRM program on a daily basis to manage day to day sales tasks, understand customer referral patterns, conversion rates and effectively utilize data to improve sales and develop sales and marketing plans.
- Researching and maintaining on-going knowledge of current market and competitors including rates, special services, incentives and points of difference.
- Monitored and updated collateral and pricing information to align with company standards.
- Created and led special events and presentations for community education, reinforcing facility's status as a senior living expert.
- Alert appropriate community staff of projected move-ins, move-outs and apartment changes by chairing daily stand-up meetings to discuss forthcoming changes.
- Develop an excellent understanding of the industry and become a market resource on senior housing.
- Maintain a working knowledge of federal and state regulations regarding acuity levels and licensure requirements.
- Managed operations during transition of the Atria after the Novellus acquisition in November 2022.
Senior Sales and Marketing Manager
Atria Senior Living
Kingwood
01.2016 - 12.2022
- Achieving and exceeding the community's monthly and quarterly revenue/sales targets; developing the community's internal and external marketing; and building the community's strategic relationships with various referral sources to produce highly qualified inquiries
- Generated inquiries and move-ins from targeted referral sources by developing and maintaining relationships with health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, special interest groups, and local civic leaders
- Quickly engage new inquiries on the phone and in person with the objective of helping guide them toward a sale. Follow up with in-home visits to potential residents or at locations of influencer(s). Build relationships with inquiries and potential residents through discovery, listening with empathy and asking follow-up questions
- Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow-ups.
- Facilitated training and ongoing in-servicing for community staff handling inquiries and conducting tours, ensuring timely and appropriate follow-up to enhance occupancy rates
- Created, marketed, and implemented engaging events for inquiries and local influencers to strengthen community connections and drive interest
- Monitor the market and the competition of other senior living communities outside of Atria
- Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options
Account Manager
Lifetime Fitness
Atascocita
01.2009 - 12.2016
- Work directly with the General Manager and Department heads to reach monthly goals. Built and maintained personalized relationships with prospective and current members.
- Achieved daily, weekly and monthly goals with persistent and enthusiastic outreach.
- Maintained top sales performance and received multiple awards, achieving six-figure earnings.
- Customized the buying experience by encouraging involvement in products and services that align with the unique needs, interests and goals of the prospective member.
- Coached staff daily through role playing to deepen product knowledge and improve member interactions.
- Led staff activities, role playing, and marketing initiatives to enhance team engagement and performance.
- Conducted outreach efforts to engage community members and promote services.
ASM/Service Admin/Mentor
HEB
Atascocita
01.2007 - 12.2009
- Mentored 250+ partners in payroll, insurance, benefits, and spreadsheet management to enhance their operational understanding.
Administrative Assistant
REGIONS BANK
Houston
01.2007 - 12.2007
- Assisted lending officers with loan closure, correspondence, spreadsheets, documentation, record keeping, and credit and loan file maintenance for efficient processing of loans.
Chief Financial Officer/President/Chief Operating Officer
THE EADDY FAMILY
Kingwood
01.2004 - 12.2007
- Executed multiple roles including Assisted in school events as PTA member, All-stars team mom, party planner, entertainment director, referee, teacher, nurse, janitor/custodian, tailor, travel and vacation planner, AR/AP, budget planner, financial magician, caterer, baker, chef, laundress, interior designer, gardener, Uber driver, hair stylist, personal shopper, mentor, dishwasher, housekeeper, repairman, and zookeeper.
Skills
- Sales strategy
- Revenue generation
- Business development
- Account management
- Lead qualification
- Contract negotiation
- Pricing strategies
- Market analysis
- Forecasting analysis
- Pipeline management
- CRM software proficiency
- Team leadership
- Sales training
- Team collaboration
- Relationship management
Timeline
Senior Sales/Lease Up Specialist
Preserve of Roseville-Saint Paul
10.2024 - Current
Senior Sales Director
Atria-Spring-Cypresswood Court
01.2022 - 03.2024
Senior Sales and Marketing Manager
Atria Senior Living
01.2016 - 12.2022
Account Manager
Lifetime Fitness
01.2009 - 12.2016
ASM/Service Admin/Mentor
HEB
01.2007 - 12.2009
Administrative Assistant
REGIONS BANK
01.2007 - 12.2007
Chief Financial Officer/President/Chief Operating Officer
THE EADDY FAMILY
01.2004 - 12.2007