SHAWN JONES
Maple Grove
Summary
Twenty-six years of senior leadership seeking a senior management level role in a hockey organization.
Experienced with delivering strategic consulting services to enhance client business operations. Utilizes in-depth industry knowledge and analytical skills to identify and implement effective solutions. Track record of building strong client relationships and driving measurable results.
Overview
42
42
years of professional experience
Work History
Consultant
Independent Consultant SMJ Consultant
Maple Grove, MN
04.2026 - Current
- Involved in all aspects of fundraising for non-profit organizations. Commissioned to develop marketing and sales campaigns. Involved in raising thousands of dollars to off-set budgetary costs for organization.
Interim GM Contract Employment
Federal Prospectus Hockey League
05.2025 - 03.2026
- Involved in league expansion
- Set up new team with business model
- Business model implementation
- Sales and Marketing Programs
Sales Manager
National Sales Manager Classic Equine Equipment
Fredericktown, MO, Remote
02.2025 - 02.2026
- Trained supervised 7 Territorial Sales Managers.
- Implemented EOS company wide
- Set sales standards/budgets/trained underperforming territories to success
- Supervised inside sale team and business development personnel.
- Developed sales training program
General Manager
Hales Machine Tool
Plymouth, MN
02.2021 - 09.2022
- Manage all aspects of company of 30 employees. Negotiate all company contracts, P&L Responsible, In-Charge of Sales and Marketing, operated more like a CEO.
Consultant
Independent Consultant SMJ Consultant
Maple Grove, MN
01.2020 - 01.2021
- Involved in all aspects of fundraising for non-profit organizations. Commissioned to develop marketing and sales campaigns. Involved in raising thousands of dollars to off-set budgetary costs for organization.
Senior Director of Sales & Marketing
Integrated Building Solutions
Coon Rapids, MN
06.2018 - 12.2019
- Cultivated new business through strategic marketing. Part of a senior leadership team with EOS traction system in place. Proficient in the areas of executive leadership. Facilitate new customer sales like Dollar General, Tractor Supply, Life Time Fitness, and CVS pharmacy. In charge of all trade events, conferences, etc. Represented company as a lead in all facets of Sales, Marketing, and Networking.
Chief Operating Officer/Senior Vice President
Lift & Store, LLC
Ramsey, MN
09.2001 - 09.2017
- As senior leader built underperforming company, taking it to 200% growth in 5 years, attaining $12 million in annual sales. Negotiated multi-million-dollar contract with largest retailers in the world, e.g., Walmart, Target. Set-up national distribution network with over 250 reps. Responsible for company finances: P & L, forecasting, balance sheets, budgets and review. Hired, supervised, evaluated all company employees.
General Manager
Tupelo T-Rex, WPHL
Tupelo, MS
08.2000 - 04.2001
- Western Professional Hockey League Tupelo Interim GM hired by league to fix issues with the club. Team was not winning or drawing spectators. Team achieved a play-off berth and the fan base grew to capacity.
Commissioner
Major League Roller Hockey-Pro League
Washington, DC
03.1998 - 03.2000
- Responsible for all aspects of league operations. Handled all disciplinary issues with players and teams. Lead representative for league/media relations. Involved in franchise development and sales of teams. Involved with initial scouting of players for the league with minor pro ice hockey teams. Involved in securing major sponsorship and negotiating player contracts. Organized & managed a successful championship at the Pond in Anaheim gaining great media coverage by Sporting News.
General Manager
Knoxville/Pee Dee /ECHL
Florence, SC
01.1997 - 02.1998
- As General Manager moved the Knoxville Cherokees from Knoxville, TN to Florence, SC. Involved with all aspects of the club; from hiring, head coaches, to securing players, sponsors, and season ticket holders. Communicated with prospects, college coaches and NHL teams (LA Kings were our affiliation).
Executive Director
National Inline Hockey Association
Miami, FL
01.1992 - 01.1997
- Start-up of National (amateur) Inline Hockey Association, NIHA. Grew organization from 0 to 300,000 members throughout North America. Secured major sponsorships with all hockey equipment companies. Held largest amateur hockey event (inline) in the city of Las Vegas 5,000 participants, players, coaches, referees, sponsors, parents, etc. Participated in sale with NIHA to USA Hockey, 1997.
CHL Assistant General Manager
Continental Hockey League
Cleveland, OH
01.1990 - 10.1991
- Responsible for scouting players for the potential teams including scouting all major junior teams, college hockey, minor pro, USHL. Chief draft master of club at the Toronto Convention Center. Personal draft list was ranked #1 by the league commissioner Bill Hunter. This draft list yielded 10 players that eventually played in the NHL, including Chris Osgood. Negotiated all contracts with players and agents including many current NHL players that we drafted.
Head Coach/General Manager
Omaha Lancers/USHL
Omaha, NE
02.1986 - 05.1989
- Coached and drafted players. Developed and trained players. Ran daily practice. Hired administrative staff and was responsible for day-to-day operations. Set budgets, conducted all equipment purchases and showcased players to college hockey. Ran off-ice training programs. Identified buyer and secured team sale, 1987
State Coach
Chief Alaska Amateur Hockey
Fairbanks, AK
01.1984 - 05.1985
- Responsible for training amateur ice hockey coaches through the AHAUS/USA Hockey Coaches program.
Education
Master’s Level - Ice Hockey Coaching
USA Hockey Coaches Program
Colorado Springs, COLevel 5 - Ice Hockey Coaching
Top Level Canadian Coaching Program
Thunder Bay, ON, CanadaBachelor of Arts - Pre-Law
University of Alaska Fairbanks
Fairbanks, AK01-1984
Skills
- Excellent organizational management skills
- Exceptional verbal and written communication skills
- Highly experienced in evaluating and judging top level prospect talent
- High level understanding of the sport of ice hockey, coaching, managing, scouting, etc
- Strong business acumen
- Numerous executive level roles within sports/business organizations
Accomplishments
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Collaborated with team of [Number] in the development of [Project name].
- Supervised team of [Number] staff members.
Timeline
Consultant
Independent Consultant SMJ Consultant
04.2026 - Current
Interim GM Contract Employment
Federal Prospectus Hockey League
05.2025 - 03.2026
Sales Manager
National Sales Manager Classic Equine Equipment
02.2025 - 02.2026
General Manager
Hales Machine Tool
02.2021 - 09.2022
Consultant
Independent Consultant SMJ Consultant
01.2020 - 01.2021
Senior Director of Sales & Marketing
Integrated Building Solutions
06.2018 - 12.2019
Chief Operating Officer/Senior Vice President
Lift & Store, LLC
09.2001 - 09.2017
General Manager
Tupelo T-Rex, WPHL
08.2000 - 04.2001
Commissioner
Major League Roller Hockey-Pro League
03.1998 - 03.2000
General Manager
Knoxville/Pee Dee /ECHL
01.1997 - 02.1998
Executive Director
National Inline Hockey Association
01.1992 - 01.1997
CHL Assistant General Manager
Continental Hockey League
01.1990 - 10.1991
Head Coach/General Manager
Omaha Lancers/USHL
02.1986 - 05.1989
State Coach
Chief Alaska Amateur Hockey
01.1984 - 05.1985
Level 5 - Ice Hockey Coaching
Top Level Canadian Coaching Program
Bachelor of Arts - Pre-Law
University of Alaska Fairbanks
Master’s Level - Ice Hockey Coaching
USA Hockey Coaches Program
ACHIEVEMENTS AND HONORS
Board Member – Board President Christian Community Golf Association (www.CCGA.org), Board Member – Board President Crossroads Chapel (www.thecrossroadschapel.org), Past Board Member - Vice President Apollo Club Foundation (www.theapolloclubmn.org), Past Board Member - Born to Blaze (www.borntoblaze.com), Named Top Inline Hockey Executive 1997
OTHER HOCKEY PROGRAMS MANAGED OR COACHED
Played major role in the development of AHA minor Ice hockey league. Worked as league executives in locating franchise cities, hiring coaches and GM's, securing ownership of teams, etc.