Skyler Kottke
Apple Valley
Summary
Experienced in strategic marketing and business development, utilizing market analysis, brand positioning, and team leadership to drive growth. Demonstrated success in delivering effective campaigns and fostering collaborative environments. Proficient in identifying market trends and devising innovative strategies to capitalize on new opportunities. Results-driven professional committed to achieving business objectives and surpassing expectations.
Overview
6
6
years of professional experience
Work History
Director of Marketing and Business Development
Abria Recovery
05.2023 - Current
- Developed and executed the overall marketing strategy for the facility, focusing on brand positioning, market penetration, and lead generation
- Optimized digital marketing efforts by utilizing SEO, SEM, and social media strategies for maximum exposure.
- Led cross-functional teams to develop and launch the detox facility, ensuring alignment with business goals
- Negotiated contracts with vendors and partners, securing favorable terms for the organization.
- Built and maintained strategic partnerships with healthcare professionals and local businesses to drive brand awareness and customer acquisition
- Championed client-centric approaches throughout all marketing initiatives, leading to increased client satisfaction levels.
- Conducted market research to identify growth opportunities and drive strategic planning decisions.
- Engaged in local and online networking events to promote the facility and forge connections with potential clients and business partners
- Proficient in digital marketing tools (Google Ads, Facebook Ads, Google Analytics, Hootsuite, etc.) and CRM platforms (Salesforce, HubSpot)
- Directed website redesign projects resulting in improved user navigation flow while maintaining strong brand identity.
- Experience with design tools (Canva, Adobe Creative Suite) for creating marketing materials, presentations, and content.
Founder
Bully Creates
01.2023 - Current
- Established a successful handmade crochet business from inception, showcasing entrepreneurial spirit and creativity
- Engaged customers in person at markets and craft fairs, utilizing a personable approach to effectively market products and build lasting relationships
- Managed all aspects of social media presence, including content creation, community engagement, and customer interaction across multiple platforms such as Etsy, Facebook, Instagram, and TikTok
- Demonstrated strong communication skills and a keen understanding of brand identity, resulting in increased brand awareness and customer engagement
- Created a brand identity for the shop, including logo, design aesthetic, and voice that resonated with target customers
- Managed the business's financials, including setting budgets, tracking sales, processing payments, and overseeing expenses to ensure profitability
Social Media Manager
Northflow Solutions
09.2018 - 12.2022
- Collaborated closely with Website Designers and Business Developers to devise comprehensive PR and marketing strategies, encompassing YouTube content creation, website design enhancements, and more
- Orchestrated the company’s social media presence, generating engaging posts, promptly responding to inquiries, and fostering meaningful interactions across Facebook, Twitter, and LinkedIn platforms
- Spearheaded the development and implementation of electronic marketing and digital marketing plans, leveraging innovative online video production techniques to enhance brand visibility and engagement
Education
Bachelor of Science - History
Minnesota State University- Mankato
12-2022
Skills
- CRM management
- Creative direction
- Content strategy
- Marketing analytics
- Media planning
- Web analytics
- Search engine optimization
- Attention to detail
- Critical thinking
Timeline
Director of Marketing and Business Development
Abria Recovery
05.2023 - Current
Founder
Bully Creates
01.2023 - Current
Social Media Manager
Northflow Solutions
09.2018 - 12.2022
Bachelor of Science - History
Minnesota State University- Mankato
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