STACEY BALDWIN
Edina
Summary
Dedicated, quality-based professional with over 20 years experience offering strong qualifications in project and account management. Team player with corporate and agency experience comfortable working on projects from highly visible interactive marketing campaigns and websites, brand development, event, social media and collateral. Precise, detail-oriented worker with proven skill in managing complex projects and facilitating multiple design and development tasks in a deadline-driven environment.
Overview
18
18
years of professional experience
Work History
Sr. Marketing Project Manager
Entrust
09.2017 - 02.2025
- Managed cross-functional teams to ensure seamless collaboration and efficient project execution.
- Researched, developed and implemented a new project management process and tool, Workfront, within the creative services and marketing teams consisting of 60 total users
- Drive project timelines and ensure all key milestones and due dates are communicated frequently to the larger internal project team and agency partners
- Lead project manager for Corporate and Field events as well as the Payments and Identity segments, managing, on average, 150-200 projects submitted via local and global marketing teams, through the creative process
- Utilized internal capacity planners to assign resources to projects and coordinate external sources as needed, securing SOW and budget approval as required
- Scheduled creative reviews and other important team meetings, ensuring the right attendees are present and recapping and distributing detailed notes
- Anticipate and manage potential blockers across concept development, production, and delivery phases; flag to appropriate partners and proactively find solutions
- Coordinated and managed the corporate wide rebrand across all platforms consisting of over 1500 assets across an 8 month period
Contractor, Marketing Operations Project Manager
General Mills
06.2017 - 09.2017
- Working with the head of Marketing Operations to merge, create and re-write the process for the internal marketing agency, merging all four of General Mills departments into one central agency
- Creating the internal forms – Intake, Briefs and Statements of Work – so they can be used across all areas and streamline the process
- Tasked with outlining the project workflow and presenting to upper management for approval
- Working with the Technology Department to create an internal project tracking system
Contractor, Account Executive, Shopper Marketing
Geometry Global
10.2016 - 05.2017
- Create and update both client and project documents including: creative briefs, estimates, project timelines, media plans, status reports and other supporting materials
- Organize client presentations, meetings and conference calls and prepare relevant documents, including agendas, meeting materials and conference reports
- Ensure projects are fully scoped, forecasted and remain on schedule and within budget
- Serve as creative and executional project lead; guide the day-to-day development of client marketing projects from start to finish; secure required client approvals
- Collaborate with creative, project management, production, and/or media teams to develop marketing programs and solutions for client
Contractor, Project Manager
Boeing
05.2015 - 04.2016
- Manage the traffic management process/quality control, close out projects as the department completes them, generates workload reports
- Ensure incoming job requests contain all the needed information, assign job numbers
- Assign simple projects to team members based on current workload in coordination with managers and route materials to vendors as needed
- Issue status reports to share with creative team, monitor information flow through all departments
- Monitor and report on the creative teams’ workload, individually and collectively
- Assist Project Coordinators to ensure that all documentation - creative brief, estimates, project plans, schedules and budgets are complete
- Track and report on actual to-date expenditures against estimates for all jobs
- Point of contact for questions regarding project workflow and billing adjustments
Project Manager, Marketing
Park Nicollet Health Services
12.2011 - 05.2013
- Plan and execute all fundraising events for the Park Nicollet Foundation and helping to bring awareness to the various health care specialties
- Events include, but are not limited to, golf tournaments, marathons, health fairs, the annual gala, the State Fair and corporate sponsorship dinners
- Manage the marketing workflow for the Women’s Services department and promotions surrounding the grand opening of the Women’s Center in 2014
- Work with internal and external teams on marketing materials to promote and drive traffic to the events ranging from online, parknicollet.com, email blasts, print marketing, social media and event setups
- Worked with outside printer vendors on printed deliverables, signage, banners and other client requests including timing, estimating and maintaining budgets
Project Manager
Freelance
11.2009 - 12.2011
- Managed the workflow for various projects ranging from print, television and interactive
- Responsibilities and experience include updating client and team statuses, scheduling, routing, estimating, legal and brand reviews, production, compiling and communicating changes, light proofreading
Project Manager/Creative Resources Manager
UnitedHealth Group
01.2007 - 09.2009
- Oversaw print projects from launch to release, implemented and maintained timelines and acted as a liaison between account, client, marketing, creative, production and other cross-functional teams
- Manage the project workload of five Product Managers ranging from catalogs, brochures, direct mail, tradeshow booths and banners
Education
Communication
Concordia College
St. Paul, MinnesotaSouthwest State University
Marshall, MinnesotaSkills
- Project scheduling
- Customer service
- Operational efficiency
- Client relationship building
Timeline
Sr. Marketing Project Manager
Entrust
09.2017 - 02.2025
Contractor, Marketing Operations Project Manager
General Mills
06.2017 - 09.2017
Contractor, Account Executive, Shopper Marketing
Geometry Global
10.2016 - 05.2017
Contractor, Project Manager
Boeing
05.2015 - 04.2016
Project Manager, Marketing
Park Nicollet Health Services
12.2011 - 05.2013
Project Manager
Freelance
11.2009 - 12.2011
Project Manager/Creative Resources Manager
UnitedHealth Group
01.2007 - 09.2009
Communication
Concordia College
Southwest State University
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