Sue Ratliff

Excelsior

Summary

Dynamic sales leader with a proven track record at Remington Hospitality, driving significant revenue growth through innovative marketing strategies and strategic partnerships. Expert in pricing analysis and goal-oriented planning, I excel in developing high-performing teams and achieving ambitious sales targets while fostering strong client relationships.

Overview

years of professional experience

Work History

Director of Sales and Marketing

Remington Hospitality/Sheraton Minneapolis West

01.2001 - Current

Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Analyzed sales and marketing data for improved strategies.
Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Organized promotional events and interacted with community to increase sales volume.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

Senior Sales Manager

Remington Hotels/Sheraton Minneapolis West

02.1998 - 06.2001

Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Sales Manager

Remington Hotels/Ramada Plaza

01.1996 - 02.1998

Handled customer relations issues, enabling quick resolution, and client satisfaction.
Built long-lasting client relationships through excellent customer service and consistent followups.
Expanded market share by identifying and penetrating untapped markets.
Managed accounts to retain existing relationships and grow share of business.
Achieved sales goals and service targets by cultivating and securing new customer relationships.

Education

Mass Communications

St. Cloud State University

St. Cloud, MN

Skills

Sales team development
Pricing analysis
Engaging sales presentations
Strategic partnership development

Market competitor analysis
Goal-oriented planning
Strategic goal attainment
Business growth strategy

Accomplishments

Awarded Director of Sales of the year 2015

8 year winner of Sales Incentive Pinnacle Club

Achieved annual KPI

Increased RevPAR

Task Force Director of Sales Sheraton Ann Arbor

Remington Sales Council

Member GBTA

Timeline