Susan Berger
Saint Paul
Summary
Highly motivated professional with extensive customer service and sales experience specializing in business, finance and operational leadership. Multidisciplinary professional exhibiting essential techniques in policy, procedure and process improvement initiatives to minimize labor, increase productivity and maintain quality in all aspects of the automotive industry.
Overview
11
11
years of professional experience
Work History
Pull Tab Seller
Burger Dive
Saint Paul
01.2025 - Current
- Facilitated pull tab sales, engaging customers and increasing foot traffic in high-traffic areas
- Delivered customer engagement strategies that maximized sales and participation in pull tab activities
- Maintain compliance with Minnesota lawful gambling regulations and security procedures
- Accurately handle cash and complete reconciliation procedures
- Kept booth operations clean and organized to meet compliance standards
- Promoted charitable impact by actively supporting initiatives of the Minnesota Wild Foundation
Operations Manager
Vitu
Saint Paul
06.2024 - Current
- Developed and implemented operational systems, policies, and procedures to enhance workflow and efficiency.
- Provided operational insights and performance analysis to inform strategic planning.
- Established standards for productivity, quality, and customer service while effectively resolving escalated issues.
- Led recruitment training and performance management to cultivate a high-performing team environment.
- Supported budgeting, forecasting, and staffing initiatives aligned with revenue goals.
- Ensured compliance with regulatory requirements while maintaining a safe, positive work environment.
- Served as main escalation contact for complex client and system issues.
- Delivered performance reports to leadership and supported execution of organizational strategies.
Regional Sales Manager
Vitu
03.2022 - 06.2024
- Prospected and sold Vitu solutions, enhancing client acquisition and revenue.
- Established account contacts and developed relationships with prospects, recommending tailored solutions to meet client needs.
- Provided ongoing support, training, and account management, ensuring client satisfaction and retention.
- Cultivated strong connections with clients through regular communication and support.
- Installed and trained new clients on the Vitu solution.
- Ensure all proposals and scope of work are submitted accurately and in a timely manner to future customers.
- Maintain the input of client information, sales activity, required forms, proposals, and communication in NetSuite.
- Research and recommend new solutions, products and service improvements.
- Attend all team meetings and functions, including training sessions, and marketing events.
Finance Manager
Morrie’s Auto Group-Inver Grove Heights
04.2021 - 03.2022
- Determine the customer’s creditworthiness through analysis of credit application, credit reports, etc.
- Collaborated with lenders and underwriters to secure necessary stipulations for loan processing.
- Assessed automobile financing needs through customer interviews and explored tailored payment options.
- Sell additional products and services through a customer needs assessment – i.e. auto insurance, credit insurance, extended warranties, etc.
- Supervise and assist with training and development of sales consultants and customer service specialists.
- Assisted customers during new and pre-owned car sales process.
- Maintained Morrie’s reputation for high customer service by fostering customer rapport, resolving issues, and ensuring high customer satisfaction.
Finance Manager, Internet Client Advisor
Motorwerks BMW
Bloomington
09.2019 - 04.2021
- Provide an unparalleled level of knowledge and expertise to help customers find the finance, insurance and aftermarket products they're looking for.
- Ensure our customers have a world-class car-buying experience at every step along their sales journey.
- Educated and updated sales team on finance and lease programs, enhancing their understanding of financing, insurance, and extended service program benefits.
- Complied with regulations affecting finance departments, processing finance and lease deals accurately and fairly per local, state, and federal statutes and company policies.
- Achieved goals and objectives, including response rate, internet leads received, appointments set, and personal sales and income goals.
- Checks email frequently and responds to inquiries immediately. Delivers messages intended for other departments promptly. Notifies customers that their messages have been forwarded to the appropriate personnel for prompt attention.
- Understands the psychology of Internet customer and has the ability to use in appropriate methods to draw them into the store for proper vehicle demonstration and to close e transaction.
- Has the ability to communicate effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by email.
Business Owner
Berger Fisher DBA Ehinger Schwarz 1876
Saint Paul
02.2015 - 08.2019
- Created business and marketing plans, generating actionable insights from monthly financial reports.
- Utilized social media platforms, including Facebook, to broaden market reach and enhance recruitment of sales agents.
- Devised and implemented standard operating procedures, training program, and office management systems, including inventory management, financial management, and human resource management; actualized processes to successfully fulfill sales via phone, in store, and consignment.
- Oversaw financial functions, including operations budgeting and accounts management, ensuring accurate payroll processing.
- Oversaw daily operations of jewelry business, including 2 employees across 1 location.
Education
Normandale Community College
Minneapolis, MNSkills
- Operations management
- Project management
- Financial analysis
- Process improvement
- Inventory management
- Business development
- Sales expertise
- Account management
- Customer engagement
- HR management
- Recruitment tactics
- Team leadership
- Coaching skills
- Problem solving
- Conflict management
- Service excellence
- Communication skills
- SystemsRelationship building
- POS Pull Tabs CG
Timeline
Pull Tab Seller
Burger Dive
01.2025 - Current
Operations Manager
Vitu
06.2024 - Current
Regional Sales Manager
Vitu
03.2022 - 06.2024
Finance Manager
Morrie’s Auto Group-Inver Grove Heights
04.2021 - 03.2022
Finance Manager, Internet Client Advisor
Motorwerks BMW
09.2019 - 04.2021
Business Owner
Berger Fisher DBA Ehinger Schwarz 1876
02.2015 - 08.2019
Normandale Community College