Tony Sanchez
Minneapolis,MN
Summary
Dynamic and results-driven marketing and communications professional with over 15 years of experience engaging large customer bases across major organizations. Adept at thriving in fast-paced, cross-functional team environments, with a proven track record of fostering strong collaboration and building meaningful relationships with colleagues. Recognized for exceptional analytical thinking, strategic problem-solving, and clear, effective communication—both written and verbal. Committed to driving organizational growth and continuously seeking opportunities to enhance efficiency.
Overview
14
14
years of professional experience
Work History
Communications Consultant - Social Media
Xcel Energy
03.2021 - 12.2025
- Led strategic planning and development of the company’s paid and organic social media communications from ideation to execution, engaging an audience of 10 million residential and commercial customers, as well as key investors and stakeholders.
- Expert writer, content creator, digital communicator, and advertiser in multiple key business areas—including Marketing, PR, Regulatory, Executive, Safety, and Crisis communications.
- Partnered with business teams to plan and develop marketing and communication strategies for targeted audiences that drove positive community engagement and enhanced reputation.
- Leader in communicating the company’s clean energy commitment and sustainability goals, while monitoring and navigating opposition from detractors, regulators, and influencers.
- Used data, analytics, and consumer insights to optimize campaign strategy and performance.
- Experienced in understanding current and future economic, regulatory, and legislative developments. Helping achieve and maintain best practices in line with industry standards.
- Coordinated with executives, legal, and compliance teams to develop strategic messaging and ensure accuracy and alignment on all communications.
- Managed editorial calendars to ensure content organization, timeliness, and effectiveness.
- Monitored brand consistency across social media and digital platforms, ensuring cohesive messaging and visual identity in all marketing and communication efforts.
- Executed market research to identify emerging trends, technologies, and competitor analysis.
- Proposed and managed budgets. Ensuring proper allocation of resources and ROI optimization.
- Created and maintained strong relationships with third-party partners, vendors, and agencies
- Accomplishments Include: Led the successful enterprise rebranding launch in Summer 2025, ensuring alignment across 20+ business units and driving a 15% increase in brand engagement.
- Planned, developed, and coordinated customer commitment pillar stories as part of brand rollout, generating 25+ million impressions through strategic social media and budget planning.
- Executed high-impact social media campaign that accelerated refreshed mobile app adoption to 1 million downloads—delivering results in 50% less time than the scheduled timeframe.
- Developed and executed content strategies that increased index and J.D. Power scores by 10%
- Reduced project lead times by 20%, enabling faster go-to-market delivery and efficiency.
Senior Program Manager
Rasmussen College
11.2011 - 05.2020
- Partnered with key stakeholders to align well-coordinated end-to-end project plans to achieve desired outcomes. Increasing YoY enrollment rates by up to 12%
- Developed marketing and communications plans, resources, and determined budgets as part of project scopes for new program deployments. Cutting project lead times by 30%.
- Strategic development and utilization of multi-channel communications, including print, media, and digital placements. (web, radio, TV, billboard, social media, paid media, etc.)
- Accomplishments include: multiple successful program launches and enhancements, each achieving $50M in annual gross revenue. YoY revenue growth rate of 35%.
- Increased YoY enrollment rates by up to 12%, driving growth through targeted outreach and optimized engagement strategies.
Education
B.A. - Business Administration, Hospitality & Tourism
University of Wisconsin - Stout
Menomonie, WI01-2010
Skills
- Excellent written and verbal communication
- Strong logical, analytical, problem-solving
- Team leadership and collaboration
- Market research & analysis
- Skilled in Microsoft Office 365
- Marketing Solutions and Data Analytics Tools
- Project Management
- Budget Planning & Cost Control
- Agency & Vendor Relations
- Data Visualization
- Content Creation
- Social Media Listening
- Strong Presentation Skills
- Google Analytics
Websites
Additional Information
- ToastMasters Professional Speaking Member
- Six Sigma Green Belt Training
- Multiple Conservation and Environmental Volunteer Efforts
Timeline
Communications Consultant - Social Media
Xcel Energy
03.2021 - 12.2025
Senior Program Manager
Rasmussen College
11.2011 - 05.2020
B.A. - Business Administration, Hospitality & Tourism
University of Wisconsin - Stout