Tracy Scarfi
Wilton,CT
Summary
Results-oriented and dedicated professional with a demonstrated history of effective leadership and adept problem-solving. Extensive agency and brand experience, emphasizing a strategic focus on driving customer acquisition, retention, and revenue growth. Armed with six years of digital expertise, specializing in boosting web traffic, advocating brand messages, and advancing e-commerce initiatives. Proven track record in managing international customer service, account management, and product teams. Recognized for independent decision-making skills and sound judgment, that consistently contribute to the positive impact on company success.
Overview
34
34
years of professional experience
Work History
Vice President of Membership
Augeo Marketing
05.2014 - Current
- Responsible for delivering an exceptional customer experience across all product offerings
Owner
LTN Consulting
04.2012 - Current
- Marketing Consulting Agency focused on customer acquisition
Marketing Director/Brand Manager
Canine Companies
12.2005 - 04.2012
- Managed the in-house marketing & creative departments for creation, execution and placement of all marketing messages; including internal communications, digital, direct response, SEM/SEO, Email, broadcast, guerilla marketing, and PR for Invisible Fence Brand.
Senior Director Product Management
Vertrue, Inc. – Direct Marketing Agency
07.2004 - 11.2005
- Managed Product Management teams in United States and Canada with responsibility for the creation and management of custom marketing solutions for clients including AIG, WWF, Victoria's Secret, JC Penney and HSBC, as well as ongoing management of 10+ “in-house” programs that serviced the financial industry, Catalog/DRTV industry, and Display Advertising.
Senior Director Client Services
Vertrue, Inc.
05.2003 - 09.2013
- Managed both Account Management and Telemarketing departments with responsibility for the design and management of custom marketing solutions across existing clients and for new business development.
Sr. Director, Account Management
Vertrue, Inc. – Direct Marketing Agency
- 05.2003
- Managed 25% of total corporate business and achieved growth through strategic planning and diversification of marketing and custom product development.
Director, Account Management
Vertrue, Inc.
- Designed integrated marketing campaigns targeted to credit card customers, utilizing email, print, and telemarketing channels, achieving 10% annual growth.
- Worked closely with organizational leadership to guide operational strategy.
Senior Account Manager
Vertrue, Inc. – Direct Marketing Agency
- Designed and launched custom products for platinum level clients including WWF, Disney, GE Card Services, Peoples Bank, American Express and Bank One.
Account Manager
Vertrue, Inc.
- Managed 7 national accounts' marketing campaigns.
Associate Account Manager
Frankfurt Balkind Partners – Advertising Agency
05.1994 - 03.1995
- Managed 4 key accounts in various forms of advertising, corporate identity/logo development and corporate communication projects
Account Coordinator
Wells Rich Greene – Advertising Agency
11.1993 - 05.1994
Regional Sales Manager
College Concepts, Inc. – Sportswear Company
06.1989 - 08.1991
Education
Masters in Business Administration - MBA in Marketing
Bentley College Graduate School of Business
05.1993
Bachelor of Science - Degrees in Human Resource Management and Sociology
Vanderbilt University
05.1989
Skills
- Customer Relationship Management (CRM)
- Client Management
- P&L Management
- Direct Response Marketing
- Contract Negotiation
- Brand Development & Management
- Loyalty Program Management
- Business Analytics
- Strategic Planning & Execution
- Lifecycle Program Management
Timeline
Vice President of Membership
Augeo Marketing
05.2014 - Current
Owner
LTN Consulting
04.2012 - Current
Marketing Director/Brand Manager
Canine Companies
12.2005 - 04.2012
Senior Director Product Management
Vertrue, Inc. – Direct Marketing Agency
07.2004 - 11.2005
Senior Director Client Services
Vertrue, Inc.
05.2003 - 09.2013
Associate Account Manager
Frankfurt Balkind Partners – Advertising Agency
05.1994 - 03.1995
Account Coordinator
Wells Rich Greene – Advertising Agency
11.1993 - 05.1994
Regional Sales Manager
College Concepts, Inc. – Sportswear Company
06.1989 - 08.1991
Sr. Director, Account Management
Vertrue, Inc. – Direct Marketing Agency
- 05.2003
Director, Account Management
Vertrue, Inc.
Senior Account Manager
Vertrue, Inc. – Direct Marketing Agency
Account Manager
Vertrue, Inc.
Masters in Business Administration - MBA in Marketing
Bentley College Graduate School of Business
Bachelor of Science - Degrees in Human Resource Management and Sociology
Vanderbilt University
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