Travis Johnson
North Branch
Summary
Results driven professional with 8+ years of experience in outside sales, territory management, and strategic account growth. Proven ability to manage large, multi-million-dollar territories while driving strong revenue growth and maintaining profitability. Strong background in consultative selling, contract negotiation, and developing long-term customer relationships across OEM, fabrication, manufacturing and industrial markets.
Overview
8
8
years of professional experience
Work History
Outside Sales Representative
RYERSON
Minneapolis, MN
04.2022 - Current
- Manage a multi-million-dollar territory serving OEM, fabrication, manufacturing and industrial customers across multiple end markets.
- Drive strategic account growth while identifying and securing new business opportunities in competitive metals markets.
- Develop consultative solutions including inventory programs, processing services, and supply chain optimization for customers.
- Negotiate pricing agreements, contracts, and long-term supply agreements to maximize profitability and customer retention.
- Partner with operations, purchasing, and logistics teams to ensure service execution and on-time delivery performance.
- Increased annual sales from $16M (2024) to $26M (2025).
- Delivered $4.675M in PMAP dollars at a 17.9% margin in 2025.
- Consistently exceeded revenue and profitability targets through strategic account management and disciplined sales execution.
Account Representative
RYERSON
Minneapolis, MN
12.2018 - 04.2022
- Comprehensive knowledge in OEM metal sales for medium and large-sized customer accounts across the territory.
- Provide support and input to Account managers regarding business development and solution expertise.
- Provide Sales management with weekly/monthly account updates, sales forecasts/reports.
- Ensure development and closure of branch sales are processed within Ryerson guidelines
- Proficient in using SAP software to manage customer portfolios.
- Consistently a top performer in sales.
- Strong track record in developing long standing productive partnerships.
Academy Training Program
RYERSON
Minneapolis, MN
01.2018 - 12.2018
- Participated in a program to understand all facets of the metal industry and Ryerson company processes, procedures and software tools for inside sales.
- Processed customer quotation requests, orders and inquiries.
- Generated and communicated sales leads through focused proactive marketing efforts
Education
Bachelor of Science - Marketing
St. Cloud State University
St. Cloud, MN12-2017
Skills
- Territory & Account Management
- New Business Development
- Strategic Sales Planning
- Contract & Pricing Negotiation
- Prospecting Skills
- Customer Retention & Growth Strategy
Timeline
Outside Sales Representative
RYERSON
04.2022 - Current
Account Representative
RYERSON
12.2018 - 04.2022
Academy Training Program
RYERSON
01.2018 - 12.2018
Bachelor of Science - Marketing
St. Cloud State University