TRIA BROOKS
Minneapolis
Summary
Versatile brand manager with comprehensive expertise in brand strategy, market research, and project management. Proficient in developing and executing launch plans that align with brand messaging while enhancing consumer interaction. Additionally experienced in training and mentoring teams to achieve operational excellence and brand consistency.
Overview
6
6
years of professional experience
Work History
Brand Manager
Labucq
NYC
10.2021 - 10.2025
- Developed brand strategies to enhance market presence and consumer engagement.
- Analyzed market trends to inform product positioning and branding decisions.
- Oversaw product launches, ensuring alignment with brand identity and messaging.
- Managed social media platforms to strengthen brand awareness and community interaction.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Conducted market research to identify target customer segments, preferences, and trends.
Product Designer
Yours Production Company
Barcelona
11.2021 - 01.2022
- Designed user interfaces for various digital products at Yours Production Company.
- Created wireframes and prototypes to visualize product concepts effectively.
- Utilized design software to produce high-quality graphics and layouts.
- Facilitated design review sessions to ensure alignment with project goals.
Store Manager
Baggu
New York
06.2019 - 11.2021
- Managed daily store operations to ensure smooth customer experiences.
- Oversaw inventory management to maintain stock levels and organization.
- Trained and mentored staff on product knowledge and sales techniques.
- Developed visual merchandising strategies to enhance product displays.
- Recruited, trained and supervised new employees.
Education
Post-Baccalaureate Diploma - Photography
BEIJING FILM ACADEMY
Beijing, China01-2016
Bachelor - Design
UNIVERSITY OF MINNESOTA
Minneapolis, MN01-2015
Skills
- Brand strategy
- Market research
- Consumer insights
- Digital marketing
- Influencer marketing
- Cross-channel marketing
- Branding and identity
- Creative direction
- Visual storytelling
- Content management
- Email marketing design
- Project management
- Event coordination
- Analytics reporting
- Adobe creative suite
- Graphic design
- Team leadership
- Creative brainstorming
- Marketing support
- Email marketing design
- Creative brainstorming
Languages
Spanish
Limited
French
Limited
Timeline
Product Designer
Yours Production Company
11.2021 - 01.2022
Brand Manager
Labucq
10.2021 - 10.2025
Store Manager
Baggu
06.2019 - 11.2021
Post-Baccalaureate Diploma - Photography
BEIJING FILM ACADEMY
Bachelor - Design
UNIVERSITY OF MINNESOTA