TYLER CASEY
Minnetonka
Summary
Strategic marketing leader with deep expertise in biotech, healthcare, and software marketing, driving evidence-based value messaging and commercial impact. Expert at translating data into customer-ready tools, white papers, and thought leadership content. Proven track record in social media strategy, conventions, and KOL engagement to elevate brand presence and drive market awareness. Highly skilled in project management, aligning cross-functional teams to deliver campaigns, launches, and events on time and at scale. Organized, results-oriented, and collaborative—passionate about creating marketing programs that accelerate growth and strengthen customer engagement.
Overview
6
6
years of professional experience
Work History
Social Media Director, Contract
Pictor
Carlsbad, CA
09.2025 - Current
- Develop and execute a comprehensive social media strategies to enhance brand awareness and engagement.
- Lead cross-functional teams to implement innovative campaigns across multiple platforms, driving audience growth.
- Mentor junior staff on best practices in social media management and content creation techniques.
- Oversee budget allocation for paid advertising campaigns, maximizing reach while maintaining cost efficiency.
- Generated $800K in revenue from social driven initiatives.
Senior Growth Marketing: Events, Social, & Digital
Velsera
Boston, MA
05.2024 - 09.2025
- Project managed & Led Life Sciences and Customer Brand marketing strategies partnering with cross-functional teams (15+ stakeholders) to drive engagement and revenue while redesigning brand presence and elevating digital & event impact.
- Collaborated with product & medical affairs teams to translate data into customer-ready tools, including value briefs and thought leadership content, supporting differentiated messaging, while leading customer user groups.
- Coordinated marketing deliverables for 15+ society meetings, conventions, and industry events, managing timelines, content, visuals, and digital assets to maximize event visibility and KOL engagement.
- Developed and executed social media strategies aligned with brand guidelines, amplifying life science & clinical partnerships and KOL activity, resulting in a 40% increase in engagement and 20K organic followers.
- Managed a $1.3M+ campaign and events budget, driving $5.4M in pipeline, 18 new logos, and generated 1,500 MQLs over three quarters through strategically aligned initiatives.
- Led end-to-end event execution including booth design, messaging, pre/during/post communications, staffing, vendor management, and customer engagement initiatives, ensuring alignment with evidence-based value messaging.
- Created and distributed internal communications (emails, newsletters, Teams/SharePoint posts, executive summaries) to keep global marketing, sales, and leadership teams informed on product launches, campaigns, and milestones.
- Mentored junior marketing staff and coordinated cross-functional teams, fostering collaboration, knowledge-sharing, and high-quality campaign execution.
Senior Campaign Strategy Manager - Spatial Biology
Bio-Techne
Minneapolis, MN
10.2022 - 05.2024
- Project managed & Led cross-functional initiatives with sales & product teams, driving stakeholder decisions that enhanced campaign strategy and maximized customer impact.
- Analyzed campaign and event performance metrics to optimize content delivery, strengthen customer engagement, and improve lead generation and conversion outcomes.
- Partnered with KOLs and R&D experts to co-create content and amplify thought leadership, increasing visibility at conventions, society meetings, and digital platforms.
- Built and executed social media campaigns aligned with corporate brand strategy, highlighting partnerships, technology milestones, and KOL engagement to drive awareness.
- Negotiated vendor contracts and monitored budgets for campaigns and events, ensuring cost-effective execution while maintaining high-quality customer experiences.
- Managed end-to-end large-scale events, including logistics, booth design, messaging, staffing, pre/during/post communications, and KOL/customer engagement, ensuring seamless delivery and measurable impact.
Senior Marketing Analyst & Account Manager
CVS Caremark
Woonsocket, RI
09.2020 - 06.2022
- Spearheaded targeted marketing campaigns, generating revenue and significantly boosting brand visibility.
- Led part of the social media strategy that drove a unified brand mission.
- Executed targeted campaigns across digital platforms, driving substantial improvements in engagement metrics and customer acquisition.
- Analyzed customer behavior data to refine marketing strategies, leading to marked gains in conversion rates and customer retention.
- Led customer user groups and in-person engagements for BlueCross BlueShield.
- Managed a portfolio of accounts by providing timely support and guidance.
Education
Master of Arts - Digital Initiatives & Social Media
Arizona State University
AZ01-2020
Bachelor of Arts - Marketing
Saint John's University
05-2019
Skills
- Strong Project Management Orientation (tools, workflows, ownership mindset)
- Executive Level Communication Experience
- Evidence Roadmap Development & Execution
- Data-Driven Approach
- Cross-Functional Alignment
- Convention Content Planning (booth promotion, abstract amplification, KOL sessions)
- Pre/During/Post Event Experience
- Social Media Content Strategy (corporate scientific audiences)
- Campaign Copywriting (web, social, events, multimedia assets)
- Global Regional Communication Experience
- Commercial Team Strategy Communication Experience (Sales, Technical, Leadership)
- HubSpot, Salesforce, Sprinklr, Sprout Social, Brandwatch, Eloqua, Smartsheet, Mondaycom, Jira, Adobe Workfront
Timeline
Social Media Director, Contract
Pictor
09.2025 - Current
Senior Growth Marketing: Events, Social, & Digital
Velsera
05.2024 - 09.2025
Senior Campaign Strategy Manager - Spatial Biology
Bio-Techne
10.2022 - 05.2024
Senior Marketing Analyst & Account Manager
CVS Caremark
09.2020 - 06.2022
Bachelor of Arts - Marketing
Saint John's University
Master of Arts - Digital Initiatives & Social Media
Arizona State University