Summary
Overview
Work History
Education
Skills
Affiliations
Websites
Timeline
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VANESSA REID

Maple Grove

Summary

Dynamic leader with a proven track record at the Minnesota Vikings, driving record-high guest experience scores. Expert in strategic planning and client management, achieving over $32 million in suite revenue. Skilled in budget forecasting and team collaboration, consistently enhancing premium experiences and fostering strong client relationships.

Overview

16
16
years of professional experience

Work History

Sr. Director, Premium and Guest Experience

MINNESOTA VIKINGS
Eagan
10.2022 - Current
  • Oversee Guest Experience and Premium Experience teams for the Minnesota Vikings, achieving record-high Voice of the Fan scores.
    Attained #1 ranking in Overall Fan Experience and #2 in Game Day Staff for 2024 season. Developed strategies to enhance guest experiences for fans, season ticket members, suite owners, and partners.
  • Coordinate efforts with ASM Global to maintain superior service levels and quality in U.S. Bank Stadium game day guest experience.
  • Establish programs, policies, and procedures that promote exceptional guest service at Twin Cities Orthopedic Performance Center, U.S. Bank Stadium, and TCO Stadium.
  • Supervise and coordinate expense budgets regarding departmental initiatives and operations.
  • Define KPIs with Business Intelligence team and stadium stakeholders to optimize guest experience and reinforce organizational objectives.
  • Facilitate planning and execution of exclusive premium seating events aimed at hosting top-tier executives and companies in unforgettable settings.
  • Cultivate continuous retention and suite renewals through development and implementation of offered benefits for annual premium clients, overseeing $32,820,485 in suite revenue.
  • Guide operations for Season Ticket Member 365 committee.

Regional Sales Manager, Veterinary Sales

NESTLÉ PURINA
01.2018 - 01.2022
  • Led a region of 11 Territory Managers across five states, achieving performance objectives and driving incremental sales, resulting in 120% growth in 2021.
  • Managed budget forecasting, developed client retention plans, and executed appreciation events to strengthen client relationships and boost brand visibility.
  • Collaborated cross-functionally with Account Managers, HR, Marketing, and Finance to optimize sales strategies and build KPIs consistent with the sales goals and renewals.
  • Analyzed regional sales performance data to develop actionable insights.
  • Cultivated a diverse team environment, enhancing career advancement through targeted training and development.
  • Expanded the Purina Veterinary business by implementing innovative sales strategies and marketing concepts to consistently meet assigned goals across key performance measures.
  • Strategically engaged with veterinary doctors to drive brand recognition and sales, consistently meeting and exceeding $12,000,000 in sales objectives.
  • Cultivated strategic relationships with key decision-makers to secure Purina's endorsement to veterinary clients.

Premium Account Manager, Premium Sales and Services

OKLAHOMA CITY THUNDER
Oklahoma City
01.2009 - 01.2016
  • Partnered with premium sales team to enhance client contract retention and optimize sales through strategic renewal campaigns.
    Surpassed yearly sales objectives with $4 million in revenue achieved in 2016.
  • Executed client requests for assigned accounts along with distribution of all contract and season ticket benefits and incentives.
  • Collaborated with corporate partners to enhance existing client base investments through development and presentation of client contract proposals.
  • Executed, organized, and produced high-end unique events for premium contract clients.

Education

Oklahoma State University
Stillwater, OK
01.2002

Skills

  • Business development strategies
  • Strategic planning
  • Team collaboration
  • Sales and marketing management
  • Archtics proficiency
  • Microsoft CRM expertise
  • Budget forecasting
  • Client and sponsorship management
  • Organizational skills

Affiliations

  • National Association of Professional Women (NAPW)
  • American Marketing Association
  • Association of Luxury Suite Directors (ALSD)
  • Latinos in Sports
  • WISE Twin Cities
  • Co-Chair Minnesota Vikings Hispanic ERG

Timeline

Sr. Director, Premium and Guest Experience

MINNESOTA VIKINGS
10.2022 - Current

Regional Sales Manager, Veterinary Sales

NESTLÉ PURINA
01.2018 - 01.2022

Premium Account Manager, Premium Sales and Services

OKLAHOMA CITY THUNDER
01.2009 - 01.2016

Oklahoma State University

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