ZÉA HIRSH
Minneapolis
Summary
Graduate of DePaul University with over six years of experience in digital marketing and CPG world. Passion for helping brands connect with their audiences through story-telling. Have since consulted for numerous companies amongst the apparel health, beauty, and tech industries. Ability to articulate, and execute a wide variety of roles especially within a face-paced startup company. Easily adaptable and eager to learn as much as I can for my clients.
Overview
6
6
years of professional experience
Work History
Chief Marketing Development Officer
Good Thomas
05.2021 - Current
- Streamlining sales processes and implementing effective CRM systems resulting in a 40% increase in sales from 2022-2023.
- Enhanced customer engagement with targeted organic content and social media management.
- Conducted competitor analyses to identify market trends and grow our direct customer base.
- Created innovative digital marketing strategies for paid ads on TikTok, Instagram, Facebook and Google.
Project Manager
Freelance
01.2021 - Current
- Produced original creative content for both paid ads and organic content found on my client's websites and social media platforms.
- Developed campaigns, led design efforts and tracked KPI's with Tableau.
- Clients include: Fiber Wild, Dog Threads, Northwestern Mutual, Fat Rice Restaurant, Bulliet Group.
Public Relations Manager
Proper Cookie Dough
08.2020 - 01.2021
- Raised brand awareness through consistent marketing efforts and product campaign launches, over 400 sales in first week of launching.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Wrote press materials and delivered presentations to media representatives.
- Influencer marketing with Chicago personalities.
- Assisted in product shoots and content selection for social media.
- Implemented Asana to manage upcoming projects.
Vice President Of Philanthropy
Starkey Hearing Foundation
10.2018 - 01.2020
- Communicated with sponsors in order to get funding for charity events.
- Maintained and established important relationships with various outside organizations.
- Created digital marketing and ran social media campaigns for sponsored events.
Public Relations Intern
The Door
09.2019 - 12.2019
- Built media kits in support of specific strategic initiatives.
- Secured media coverage for clients, company and specific campaigns.
- Wrote and distributed press releases for company and clients.
- Direct client meetings for both restaurant relaunches and initial launches.
Private Events Assistant
ROOF On The Wit
06.2019 - 09.2019
- Assisted in coordinating food and venue to best fit clients demands.
- Conducted potential client meetings.
- Ability to stick to budget and track expenses.
Operations and Social Media Coordinator
Herb-N-Juice
01.2019 - 05.2019
- Created content for different products for both our website and social media
- Helped design packing and create brand story.
Special Collections Analyst Intern
Field Musem
05.2018 - 09.2018
- Used excel to track inventory and maintain records.
- Helped create educational content for museum visitors.
Education
Bachelor of Arts - Art And Architectural History
DePaul University
Chicago, IL06.2020
Study Abroad - Nonprofit Management
DePaul University
Chicago, IL12.2019
Skills
- Social Media Management
- Digital Marketing
- Klayvio
- Brand Recognition
- Event Planning
- Google Analytics
- Excel Proficiency
- SEO Optimization
- CPG Industry
- Product Development
- CRM Implementation
- Strategic Partnerships
- Influencer Marketing
- E-commerce
- DTC Model
- Copywriting
Timeline
Chief Marketing Development Officer
Good Thomas
05.2021 - Current
Project Manager
Freelance
01.2021 - Current
Public Relations Manager
Proper Cookie Dough
08.2020 - 01.2021
Public Relations Intern
The Door
09.2019 - 12.2019
Private Events Assistant
ROOF On The Wit
06.2019 - 09.2019
Operations and Social Media Coordinator
Herb-N-Juice
01.2019 - 05.2019
Vice President Of Philanthropy
Starkey Hearing Foundation
10.2018 - 01.2020
Special Collections Analyst Intern
Field Musem
05.2018 - 09.2018
Bachelor of Arts - Art And Architectural History
DePaul University
Study Abroad - Nonprofit Management
DePaul University
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