Zhang Zeyang
Minneapolis
Summary
Psychology graduate student with extensive experience in intercultural communication, client support, and public engagement. Expertise in applying psychological principles to consulting and community service. Proficient in research and communication strategy, facilitating effective problem-solving and growth for diverse individuals and organizations.
Overview
4
4
years of professional experience
Work History
Promotions & Behavioral Insights Assistant
Schawk
Minneapolis
03.2025 - 08.2025
- Conducted audience perception and emotional response analysis through extensive research.
- Evaluated effectiveness using principles of consumer psychology.
- Authored reports detailing optimization strategies to boost engagement and memory retention.
Publisher & Advertisement Designer
May Advertising & Design, Inc.
Minneapolis
05.2024 - 08.2024
- Coordinated publishing and strategic planning under tight deadlines to ensure timely execution.
- Designed cross-cultural visual materials to enhance promotional effectiveness and ensure cultural accuracy.
- Ensured conceptual accuracy of content while adapting visuals to diverse cultural contexts.
Mentor & Events Coordinator
International Buddy Program - University of Minnesota
Minneapolis
09.2021 - 05.2024
- Supported international freshmen in acclimating to university environment, coordinated cross-cultural events to foster confidence and communication skills, and showcased strong listening and interpersonal skills through personal interactions.
Research Assistant
Psychology Research Assistant - UMN
Minneapolis
10.2023 - 12.2023
- Collected and analyzed behavioral data from children to support research initiatives.
- Contributed to research design for studies on child cognition.
- Collaborated with interdisciplinary teams to enhance research outcomes.
Dining Services Greeter & Cleaner
University Dining Hall - UMN
Minneapolis
06.2021 - 11.2023
- Enhanced team collaboration and time management skills, streamlined customer flow, and ensured cleanliness in dining environment.
Student Volunteer
ACR Community Retirement Homes
Minneapolis
05.2023 - 08.2023
- Administered emotional support for older adults, orchestrated cognitive and social engagement activities, and played a role in developing exercise initiatives for elderly demographic.
Education
M.S. - Psychology STEM Track
University of Minnesota - Twin Cities
Minneapolis, MN05.2026
B.A. - General Psychology
University of Minnesota - Twin Cities
Minneapolis, MN05.2024
Skills
- Mandarin Chinese and English
- SPSS and Qualtrics
- Google Workspace and MS Office
- Virtual meeting facilitation
- Empathy and active listening
- Cultural sensitivity and awareness
- Public speaking and presentation
- Coaching and mentorship
- Curriculum development
- Event planning and management
- Timeline coordination
- Stakeholder communication
Hobbies and Interests
- Reading nonfiction in psychology, sociology, military studies, and cultural history
- Cooking traditional Chinese cuisine and sharing meals in cross-cultural settings
- Aerobic exercise and anaerobic exercise, such as jogging, hiking, and swimming
Leadership Experience
- Collegiate Soccer Team, Goalkeeper & Midfielder, Played in competitive interscholastic and collegiate tournaments; multiple regional wins. Learned teamwork, pressure management, and leadership in fast-paced settings.
- Track & Field Team, Competed in 2- and 4-mile events; placed 5th statewide. Demonstrated personal discipline, endurance, and goal orientation.
Career Field
Cross-cultural collaboration, consulting, community service, human resources, and education.
Timeline
Promotions & Behavioral Insights Assistant
Schawk
03.2025 - 08.2025
Publisher & Advertisement Designer
May Advertising & Design, Inc.
05.2024 - 08.2024
Research Assistant
Psychology Research Assistant - UMN
10.2023 - 12.2023
Student Volunteer
ACR Community Retirement Homes
05.2023 - 08.2023
Mentor & Events Coordinator
International Buddy Program - University of Minnesota
09.2021 - 05.2024
Dining Services Greeter & Cleaner
University Dining Hall - UMN
06.2021 - 11.2023
M.S. - Psychology STEM Track
University of Minnesota - Twin Cities
B.A. - General Psychology
University of Minnesota - Twin Cities
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