JENIFER MCCORMICK
Edina,MN
Summary
When the pressure’s on, I deliver. I’m a high-energy, results-driven communicator who produces strategic messaging and leads multichannel campaigns in complex, matrixed environments. At UnitedHealth Group, I developed the maternal health narrative and drove the announcement of its $100 million investment in expanding the health workforce. Capitol Hill sharpened my political instincts and understanding of policymaking, where I led communications for a U.S. Congressman. I’m a newsroom-trained Swiss Army knife with a broad skillset and deadline-focused drive.
Overview
29
29
years of professional experience
Work History
Senior Director, Corporate Communications
UnitedHealth Group
Eden Prairie, Minnesota
01.2018 - Current
- Building successful multi-channel campaigns to activate key audiences with compelling examples of the company’s mission in action. Examples include campaigns with partners such as the National Affordable Housing Trust, Fairview Health System, University of Tennessee Health Science Center, American Nurses Foundation, The Arc, YMCA, and more.
- Providing executive communications support to designated leaders including speaking event planning, script writing, media training and social media planning and execution.
- Retooled the process, cadence, and criteria by which content is selected for storytelling and organized the communications department’s content development workflow.
Vice President
Weber Shandwick
Minneapolis, Minnesota
01.2011 - 01.2018
- Planned and executed public relations and public affairs programs as a part of Weber Shandwick’s Minneapolis healthcare practice.
- Cultivated and won new business opportunities with new and existing clients.
- Clients included Children’s Hospitals and Clinics of Minnesota, Centers for Medicare and Medicaid Services, Spectrum Health System, Wellmark Blue Cross and Blue Shield, American Academy of Orthopedic Surgeons, and more.
Communications Director
AFL-CIO, Transportation Trades Department
Washington, D.C.
01.2007 - 01.2011
- Provided a unified voice for transportation workers before Congress and the public. Communicated workers’ positions on the issues to bolster the work of the lobbying team and advance the organization’s legislative agenda.
- Primary responsibilities included media relations, advocacy communications, executive communications, and internal communications.
Communications Director
Office of U.S. Rep. Martin Olav Sabo
Washington, D.C.
01.2004 - 01.2007
- Planned and executed the communications operation for Congressman Sabo (MN CD-5).
- Worked with staff members to identify and develop media opportunities, managed day-to-day interview requests, cultivated relationships with reporters, advised the Congressman on media opportunities and strategies, drafted opinion editorial articles for placement, developed and wrote monthly e-newsletter, planned and executed press conferences, wrote speeches, and updated website.
- Staffed the Congressman at committee meetings and hearings, including the Appropriations Committee, its subcommittees on U.S. Homeland Security and Transportation, and the Friends of Norway caucus.
Account Supervisor
The Richards Group
Dallas, Texas
01.1999 - 01.2004
- Provided strategic communications consulting and campaign execution support to a range of clients including Children’s Medical Center Dallas, United Regional Health Care Foundation, Nasher Sculpture Center, Baylor University Medical Center, the Dallas Center for the Performing Arts Foundation, The Dallas Foundation, the American Heart Association, Texas Capital Bank, and ClubCorp.
- Worked in coordination with the agency’s advertising staff to provide coordinated marketing and communications programs.
Reporter
The Fort Worth Star-Telegram
Fort Worth, Texas
01.1997 - 01.1999
- Wrote stories with daily and weekly deadlines for local section of the paper, covering the suburban cities of Hurst, Euless and Bedford.
- Researched and produced stories focused on a wide range of topics from education to local business to city governance.
Education
Bachelor of Arts - Journalism
Southern Methodist University
Dallas, TexasCOMMUNITY INVOLVEMENT
Edina High School Soccer parent leader
Cathedral of the Pines Camp volunteer
Mt. Olivet Lutheran Church volunteer
Simpson House volunteer
Fairview/M Health Hospitals and Clinics volunteer
Edina Public Schools Gifted and Talented Program review committee
Timeline
Senior Director, Corporate Communications
UnitedHealth Group
01.2018 - Current
Vice President
Weber Shandwick
01.2011 - 01.2018
Communications Director
AFL-CIO, Transportation Trades Department
01.2007 - 01.2011
Communications Director
Office of U.S. Rep. Martin Olav Sabo
01.2004 - 01.2007
Account Supervisor
The Richards Group
01.1999 - 01.2004
Reporter
The Fort Worth Star-Telegram
01.1997 - 01.1999
Bachelor of Arts - Journalism
Southern Methodist University